In recent years, more and more social capital has invested in the establishment of hospitals. Hospital is a high-tech, high-knowledge industry. Hospital preparation involves a wide range of matters needing attention and has high risk. How to build a hospital? It has become a difficult problem for many hospital investors.
Hospital planning process and elements:
I. Clear Planning Purpose
To build a hospital, we should first define its purpose. Is it for public welfare, profit development or other purposes? Only with clear objectives can follow-up work be targeted and multiplied with half the effort.
Feasibility Research
Feasibility investigation and demonstration are very important for hospital preparation. Without professional market research and analysis, that is to say, to build a hospital by subjective thinking will inevitably lead to strategic deviation, which is not conducive to long-term development, or even be called off on the eve of opening, requiring re-location, resulting in great losses, we can imagine.
Feasibility research mainly focuses on market, policy, competitors, customer groups, etc.
The main modules of the feasibility study report are as follows:
Through the investigation and analysis of many hospital planning cases, we can know that private hospitals are at a disadvantage in the competition with public hospitals due to the lack of brand, credibility, talent, equipment, core competitiveness and so on, and their operation and development are very difficult.
In the stage of project establishment and feasibility study and analysis, we should focus on how to distinguish it from other medical institutions, try not to compete with them, and choose a market with large space. Feasibility analysis must be based on professional market research and data analysis to determine the target population, service scope, hospital positioning and marketing communication strategy.
III. Strategic Planning
Strategy is an important direction of a hospital and a key factor determining the success or failure of hospital operation. Surveys show that 85% of the world's bankrupt large enterprises are due to strategic failures.
Key Points of Strategic Planning:
1. Location analysis
2. Audience Analysis
3. Environmental analysis
4. Policy Analysis
5. Financial Analysis
The most important thing in hospital strategic planning is to build the core competitiveness of the hospital, adopt differentiated development strategy, and form its own brand personality and unique competitive advantage.
IV. Planning and Design
Planning and design is directly related to the success or failure of hospital construction. It should conform to laws and regulations, follow the scientific, social and economic principles, and have a forward-looking, rational planning and design from the actual situation.
1. Architectural Design
Architectural design should first abide by the laws and regulations of the State concerning economic construction and the technical and economic policies of the state in developing health undertakings; secondly, it should consider the surrounding environment, traffic and human flow, adapt to the social and economic development of the project area, and conform to the overall urban planning, regional health planning and medical machine of the project area. The design of water supply and drainage, power supply and fire protection should conform to the relevant national standards and pay attention to environmental protection in medical waste and sewage treatment.
2. Decoration Design
In terms of hospital decoration design, it is enough to create a warm but not necessarily luxurious environment for patients. In modern society, people's aesthetic differences make them lack sufficient judgment on luxury environment and dilute the concept of luxury. Only warm and comfortable environment makes medical treatment a warm enjoyment.
In addition, two important aspects of personnel recruitment and early operation and communication should be considered in the preparation of hospitals.
1. Personnel Recruitment
Hospitals require highly specialized personnel, no less than high-tech enterprises. Team building is very important for hospital management, so the recruitment of hospital personnel requires the cooperation of professional staff and companies, such as headhunting companies. Mayo can assist you in this area, including expert recommendations.
2. Early Operation
In the early stage of hospital operation, we should vigorously publicize, integrate all kinds of superior resources, rely on strong publicity offensive, so that the hospital can quickly get on track. A good beginning will help to build up and improve the confidence of the hospital members and citizens, and lay a good foundation for the follow-up development of the hospital.
Established in August 2010, Shandong Aide Purification Engineering Co., Ltd. has devoted ten years to the construction of special departments in hospitals. It is a laminar operation room purification, clean operation room decoration, ICU ward construction, neonatal NICU construction, CCU ward, hospital laboratory, central supply room decoration, laminar flow ward construction, venous configuration center design. Construction of professional enterprises. The main target of service is large, medium and small hospitals with professional contracting qualifications related to purification projects. There are many cases in the industry. Welcome new and old customers to consult.
To learn more about the medical purification industry, please pay attention to the Wechat Public No. Aide-188 (Ed Purification and Oxygen Supply)